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Pricing

There is no bigger version of Helm.

Every plan does everything the product does — your own domain, payments, click-to-edit, the whole team. What you are choosing is how much work your team gets through for you, not which features you are allowed to touch.

Choose a planor start free →
  • No feature gatingNothing in Helm reads your plan to decide what you may do.
  • No charge until you say yesWe build the feature, show it to you, and only then does it cost anything.
  • No charge to go livePublishing, your domain and payments cost nothing, on any plan.
The comparison tableEvery row, every plan. Yes, this is all of it.
What you can do
Free$0
Live$29
Both plans
Your own domain
Stripe payments
Calendly booking
Mailchimp signups
Click-to-edit your live site
Marketing and analytics the day they landArriving soon
That is the whole table.No row where the columns differ, and none coming. A bigger plan buys more work done — never a capability the smaller one was denied.
What you are actually buying

Two lists. One of them costs.

You are charged for new work your team delivers, and for nothing else. One list below costs, the other never does, so you are never working out which product a charge came from.

You’re charged for
  • Build a site from a conversation
  • Change an already-built site
  • A roadmap phase — the next feature of your plan, built onto the site you already have
  • Redraw a picture on a live site from a typed request

That is the entire list. As new tools ship — marketing, then analytics — they are charged the same way rather than becoming another subscription.

Free on every plan, by design
  • Publishing, custom domain and payments
  • The page view count on your published site
  • Your published site's staged engine actually running (e.g. a personalized story)
  • Your published site's standing work — a reminder before a lesson, a recap at the end of the week
  • Sign-in and accounts for your published site's visitors
  • Paid memberships on your published site — who has actually paid, and letting them in
  • Your published site texting your customers — a reminder, a 'your order is ready'
You pay for a website, not an attempt.

Work is only charged once it’s actually delivered — if it can’t finish, you’re not charged for it. A new feature goes further: we build it, show it to you, and charge you only if you keep it. No meter running while the AI fixes its own mistakes.

Why those are free. Charging you to read your own plan would push you to approve it without reading, which defeats the point of showing it to you. Publishing is free for the same reason: the moment you go live is the one we least want to tax. And charging for a typo fix would just leave typos on your site.

A new feature is $49 — and you pay it after you have seen it. We build the thing you asked for, put it in front of you, and you decide. Keep it and it costs $49. Turn it down and your site is exactly as you left it, and there is nothing to pay. Nobody else does it this way: everywhere else you buy the attempt, argue with a chat box, and hope. Here you are buying the finished thing.

Before you pay

The three things everybody asks first.

What if I stop paying for new work?
Nothing goes offline. Your published site stays live, payments keep settling, your domain keeps pointing at it. Your subscription keeps the site you already have running; new features are a separate decision each time. Helm checks that a job can be paid for before it starts rather than halfway through, so you are never charged for work that couldn’t finish.
What if I cancel?
Your site stays up. Cancelling moves the account back to free — it does not unpublish anything, take down your domain or touch your Stripe connection, so the business you launched keeps running and keeps taking payments. Work you have already paid for is yours and stays on your site. Upgrades, downgrades and cancellation are all one button in your account, and an upgrade takes effect immediately rather than at the next cycle.
What counts as a feature?
Something new, not something changed. A feature is a new capability you ask for — taking bookings, wiring in an AI engine, putting a real algorithm behind something, moving the whole site to a different design theme. That is the work that costs $49, and only once you have seen it and kept it. Changing copy, adjusting a design, swapping a photo — that is your plan doing its job, and it costs nothing extra however often you ask.
What comes out the other end

This is the work you would be paying for.

Every one of these came out of a conversation, a plan somebody approved, and the same team you would be paying for.

deserthvac.com
A Helm-built site for a desert HVAC company
Desert HVAC
threefarmscoffee.com
A Helm-built site for a coffee roaster
Three Farms Coffee
sonorashine.com
A Helm-built site for a mobile car detailing business
Sonora Shine
ruffride.com
A Helm-built site for a dog transport service
Ruff Ride

Real Helm builds on Helm-owned accounts — our own and demo businesses, not customer endorsements. Every one of them was built by the same team, from the same conversation, on a plan from this page.

Everything else

The rest of the questions.

01What exactly do I get for free?
One complete site — the consult, the design spec and the first build — and you can publish it. No credit card. It is a real build rather than a watermarked preview: the point is that you see what Helm actually produces for your business before you decide anything. It is one time rather than a monthly allowance, and the site carries a small “Built with Helm” badge that any paid plan removes.
02Is the free plan a trial in disguise?
No. It isn’t time-limited, there’s no card at signup, and nothing expires — the site you build is yours and stays published. What free covers is one complete first site: the consult, the design and the first build. After that, new work is what a plan pays for. We would rather you pick a plan because you want more built than because a countdown finished.
03Do I own the site?
You own it — your content, your domain, your Stripe account. Customer payments settle directly into your own Stripe rather than passing through Helm, and Helm takes no cut of what you sell. What you pay us is the subscription on this page and nothing else.
04Can I move between plans?
Any time, in both directions, from your account page. Upgrades take effect immediately; downgrades and cancellations run to the end of the period you have already paid for. No fee, no phone call.
05Which plan should I pick?
Pick the one that matches how often you expect to change things, not how big the business is. Live suits wanting it built properly and then mostly left alone — it keeps the site up, and you pay for a new feature when you actually want one. If you find yourself putting work off, that is the signal to move up — and you can, mid-month, effective straight away.
06What happens when marketing and analytics land?
They arrive on every plan at once, including free, and they are charged the same way as any other work rather than becoming a second subscription. Your price does not change because they shipped.

Still deciding? See exactly how a build works — you read and approve the plan before anything gets built, and that part costs nothing.

Pick the pace. Change it whenever.

Every plan does everything. You are only deciding how much of this you want to stop doing yourself.

Choose a planor start free →